Swiss Stays
Project Deliverables
- Social Media Strategy
- Content Development
- SEO
- Copywriting
- Social Engagement
- Feature Article writing
Project Overview
Swiss Stays is a newly launched manufacturer of shirt collar stays, launched by the founder of Astor and Black, America’s fastest growing clothing company. Swiss Stays collar stays can be adjusted to fit the 24 dominant collar sizes in use and so can be adapted to any shirt.
We designed a launch campaign via social media and e-blasts that introduced the product to retail outlets and consumers. The core of our campaign was a Facebook contest where any Facebook fan could go to our website and enter to win free Swiss Stays. the competition was powered using a custom competition module for Facebook, along with website signup forms and Facebook advertising.
The social media management retail campaign worked well and worked quickly, ensuring costs were minimized. In the two weeks of the competition we signed up over 800 new Facebook fans (not bad for a product that hasn’t even been released yet!) and we continue to grow on that back of that. The campaign was supported by consistent professional copy writing of articles and a broad social media campaign reaching a targeted demographic.
Elements of our copy writing are available on the Swiss Stays website http://swissstays.com and our blog: http://swissstays.tumblr.com/ as well as a range of social media streams.
