Scott Barr

Project Overview

Scott Barr is a touring golf professional, playing on the European and Asian Tours from his base in Singapore. Scott has most recently played in the US Open and British Opens, and has finished in the top 20 in the Asian order of merit for the past 8 consecutive years.

As a golfer with a high profile who spends a great deal of time traveling the world playing tournaments, Scott has the ability to generate income through a range of avenues including sponsorship, endorsements and corporate golf events, in addition to tournament winnings. With time so tight, Scott required a brand that conveys his abilities, his profile and has professionalism to potential partners, along with a website that he can leverage to generate this income. We have assisted in developing the Scott Barr personal brand design, and the tools to share his capabilities with the world.

We provided Scott with a new brand though our partner (Clear pH) then built a website that allows him to communicate with fans or potential partners, display his abilities (both on the course and in the corporate world) and finally provides interested parties with the ability to reach out to him and engage in conversation. The site has a strong Content Management System, as well as integrated social media to make sure he can keep up with his fans while on the road. The site provides Scott with the key ingredient to supplement his playing – a method of growing profile, displaying credibility and engaging with potential sponsors and fans.

http://scottbarrgolf.com