The World Cup. It is synonymous with competition, massive budgets and equally massive egos. It is a time when all the worlds largest sports brands come together to compete for the consumer dollar.
While we cringe at the extravagance of FIFA and the corporatization of sport, we can’t help but be sucked in by the spectacle that is World Cup Advertising.
There have been many great campaigns in World Cups past, including The Greatest Commercial Ever Made by Nike. This time around, no expense has been spared for a world cup set in the spiritual home of football, and reaching an audience of, well, everyone.
Here is our top 10 World Cup Soccer Commercials.