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Entries by admin

The Top 10 World Cup Commercials

11 Jun 2014 /0 Comments/in Two Cents

The World Cup. It is synonymous with competition, massive budgets and equally massive egos. It is a time when all the worlds largest sports brands come together to compete for the consumer dollar. While we cringe at the extravagance of FIFA and the corporatization of sport, we can’t help but be sucked in by the […]

Your Company Website and the Sales Engine

29 May 2014 /0 Comments/in Two Cents

A great challenge for companies with established website traffic is to then turn those site visitors into leads, and insure those leads are dealt with in the most efficient and friendly way possible. A good company website will be a brand builder and information center, but more importantly it will work in tandem with your […]

Video in online advertising; is NOW, finally, the right time?

31 Mar 2014 /0 Comments/in Two Cents

Now is an awesome time to integrate video into your marketing efforts, even if your budget and ability is less than optimal. Using video in online advertising provides some fantastic benefits. By doing adwords and video together, you can achieve cut-through AND make the kind of impression that not only drives marketers ‘ROI’ but leads […]

Podio Forms – a Google Analytics and Affiliate Marketing Conversion Tracking Solution

19 Mar 2014 /0 Comments/in Two Cents

We are a big advocate of Podio to help small to medium businesses run their companies. Podio provides an excellent, highly customizable CRM at low cost – both in license and in setup. We have used it for a range of purposes including leads tracking, operations management, project management and of course task management. In […]

Do you use apostrophes properly?

05 Mar 2014 /0 Comments/in Two Cents

A challenge with any business is quality control. Most times the focus is on production, customer service, freshness or presentation. Often times though, the greatest challenge is making sure that company communications are at the same quality level as the product. When it comes to websites, collateral and client direct marketing emails, the best strategy […]

The Game of Brand Positioning and Understanding your Customer

10 Dec 2013 /0 Comments/in Two Cents

We tend to think of advertising as brand – which of course, it can be. Coke advertising is brand positioning for instance, but much advertising is more about telling a customer about what you do or who you are. The challenge with brand positioning is to not only make your customer look good – though […]

What should your website consider?

26 Aug 2013 /0 Comments/in Two Cents

We love a good infographic. In this case, what are the core considerations you should be looking at when designing a new website? With an ever greater focus on user experience and utility, websites today focus on providing the visitor with a clear message, ease of navigation and a ubiquitous experience on a range of […]

WHY Social: Find the reason behind your social media marketing to find success.

12 Aug 2013 /0 Comments/in Two Cents

Nearly all the ‘marketing theory’ I read these days is boring, regurgitated fluff, written so that social media marketers have something to push out and impress clients, or make us thing they know what they are talking about. Most of it is self serving, pointless guff. Why? Because social media strategies focus on measures that […]

Facebook page image sizes – Here you go.

03 Mar 2013 /0 Comments/in Two Cents

There are a number of Facebook page image sizes, here is a quick guide for all the sizes you need to make your Facebook page look great. Keep in mind, it is best not to stretch of distort your images, so this means you may need to crop or otherwise modify them. Ideally you will […]

e-commerce infographic on web and growth

19 Oct 2012 /0 Comments/in Two Cents

The growth of e-commerce continues apace, and there is more and more evidence that growth is reaching new demographics and industries. More importantly, shoppers tend to spend more and more each year, showing definitively that there is no end in sight for growth. We have seen and have been developing more e-commerce this year AND […]

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