The growth of e-commerce continues apace, and there is more and more evidence that growth is reaching new demographics and industries. More importantly, shoppers tend to spend more and more each year, showing definitively that there is no end in sight for growth. We have seen and have been developing more e-commerce this year AND with mobile capability – which we believe will the the tool that drives e-comm to true dominance. The e-commerce infographic below shows Australian developments but aligns with global growth, really interesting.
In the lead up to launching our site we did some research on where Australians are spending there time and money and were surprised to find that just under half of the Australian population have a facebook account and that men used the internet more than women. Online sales in Australia is predicted to be worth a whopping $37.1 Billion dollars by 2013, showing that more users are becoming more comfortable shopping online. Travel and Accommodation take the cake for most popular purchase online taking up 74% of all purchases.
Infographic by Competitions.com.au